Hibret Insurance launched its new Corporate Brand that replaced the existing brand that served for about three decades on Monday, September 9, 2024 at the Sheraton Addis Hotel, Addis Ababa.
W/ro Meseret Bezabih, Chief Executive Officer of Hibret Insurance in her opening remarks said that the new corporate brand was prepared in light of the five year strategic plan that was crafted recently. The brand was developed by a renowned consultant and is believed to align with the Company’s name, mission and its position in the market.
The Company’s Board Chairperson, Ato Wondwossen Teshome on his part underscored that the reason behind the change of the existing brand is to go along with the changes in the contemporary world, business and in the society. He also added that the newly developed brand is modern, simple, and memorable which is believed to take the Company to a new height of excellence.
The new brand was inaugurated by Ato Solomon Desta, Vice Governor of National Bank of Ethiopia who was the Guest of Honor along with the Company’s Leaders. The event was attended by major Shareholders, major Customers, and CEOs of local Insurance Companies, local bank leaders and other guests.
